Small Business Spotlight - Slouch Headwear

     I am so happy to be back with another small business feature here on the blog. Now that the holiday  season is officially upon us, I am even more honored to bring smaller shops into the spotlight for you to discover just in time for all of your shopping!

    Today's featured shop is owned and operated by husband and wife duo Carl and Emily Fillerup. I was pleased to speak with Carl for this interview who, when not taking care of social media & customer care for Slouch, is a financial analyst for the Department of Surgery at a hospital in their home state of Utah. He and Emily are best friends, business partners and parents of three amazing boys, Hudson, Riley and Taylor. I am so excited for you to hear more of Carl's story, and his passion behind Slouch Headwear. I LOVE the mission of this company, and I couldn't be more thankful for the opportunity to support Slouch Headwear through this post!

Carl & Emily, via

   Keep reading to hear Carl's words on how he stays motivated, what challenges him, and he and Emily's heart behind Slouch! AND stay tuned to the end of this post for an exclusive discount code!

     You can see everything Slouch Headwear has to offer at

Also, be sure to follow Carl & Emily on Instagram @carlfillerup and @emfillerup

What kind of business is it/What kinds of products do you sell AND/OR services you offer? 

We make and sell (amazing) beanies!

How long have you been open? 

5 years now! 

What was your passion behind starting this business/opening this shop? 

We had a hard time finding high quality, on-trend beanies after our first son was born, so we made them! 

What is your mission statement? 

Provide high quality beanies for you and your little ones while empowering stay-at-home moms with flexible employment. 

What's your favorite part of this business? 

I like the variety. I handle the social media, web design, customer service, fulfillment and everything in between so every day is different and presents new challenges. I also love meeting new people and getting to know our customers. 

Ezra is wearing the Christmas Tree Slouch Beanie!

From your perspective, what are some of the biggest challenges facing small businesses? 

 There's a wide range of challenges I face day-to-day. This could include website or other technical issues, receiving the wrong fabrics, rising shipping and supply costs, market exposure on a small marketing budget, resolving customer questions/concerns and lost/stolen packages. 

What kind of things inspire you the most? 

Motivational talks and music inspire me and help me keep my thoughts positive and focused on my goals. I make sure to surround myself with others who are positive, uplifting and driven. 

What do you feel makes you unique in your line of work? 

A majority of our beanies are made by stay-at-home moms in our neighborhood. They are all amazing seamstresses and it's so fun to work with them and be able to pay them instead of manufacturing companies overseas. My wife was making all of them until we could no longer keep up with demand. I love the local feel of our business and our customers love it too. Also, we pride ourselves in customer service and getting to know our customers. We have become good friends with several of our customers and look forward to meeting new friends!  

What motivates you the most, in the face of challenges and obstacles? 

I view challenges and obstacles as a way to grow and push myself. I take each challenge and obstacle one day at a time and try not to get overwhelmed by them. I'm a husband and father and my family is one of the main reasons I push myself so I can be the best husband, father, provider and business owner possible. I consider myself successful if I'm better today than I was yesterday.

I LOVE all of the practical info and advice that Carl gave in this interview. I think a common misconception about small businesses and "being your own boss" is that it's not as tedious - or as hard - as a "normal" corporate job. But, sometimes it's even MORE difficult because not only are you responsible for your own work, you're responsible for your employees (if any), deadlines, finances, keeping up with orders, shipping - the list goes on! I love getting to feature small companies on this blog, and be able to honor and recognize all of the hard work they do!

Photo via

I am SO thankful to Carl and Slouch Headwear for providing a discount code for Everyday Kate readers!

Use code EVERYDAYKATE for 10% off your order! Hurry - this offer is only good for the first 20 people who purchase!

Did you use this awesome discount to buy a beanie for a little noggin in your life (or maybe yourself!) Let me know below!!

All images via Slouch Headwear website used within the post were used with permission.

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